"At the webinar “Algorithm for reaching "difficult" decision makers through digital channels”, Dan Gridin formed a cold letter with a proposal for our potential client. It was like magic for me back then. He planted in my head that magic can be translated into a structure and a specific skill.

A month has passed and I ended up on the intensive “Organization of outgoing leadgen for complex B2B”. With each lesson, magic becomes less and less, and specific knowledge of how such a system works is more and more. Using real examples, we conduct live research and compose cool letters for decision makers.

It remains to work daily on the formation of a skill that will help bring my communication to a whole new level.

This is without exaggeration the most useful intensive for me in the last 3 years.

Thanks to Dan for his teaching approach and cool insights!"

"I want to thank Dan for a great webinar. Previously, I read and watched his materials. However, the webinar went on for about 4 hours instead of the planned 2 hours.

Dan is wonderful with specific examples, like an experienced Copperfield or Houdini from the air and nothing, he created both the target audience and the first individual messages for them. With the algorithm that he chewed, put it in my mouth and helped me chew.

I tried it the same day on potential clients - and 3 out of 10 responded in 2 days. I will definitely use it. Because the template calls to LinkedIn stopped working at all. Thanks again!"

“Hey Dan!

As agreed - my results:
I sent 5 letters (personal framework, which I analyzed with you). 2 letters gave a demo meeting. Another letter - the addressee entered into correspondence and asked for more materials.

One of the three, a major Client, joined his colleagues in the scheduled call and agreed to answer our preliminary questions.

Sales Dev - I sent 6-8 messages. Results: two agree on a time to call, one went to correspondence.

Thanks for the help and structure!”

“I've done this course twice now and will definitely do it again. Dan Gridin has a great ability to explain complex things with simple examples so anyone can understand and apply the methodology.

I am also very attracted to the fact that 85% of the work is good research and the correct consistent writing structure that Dan gives in the intensive. And you don't have to be a creative person with outstanding copywriting skills to write a letter that gets opened.

The bottom line is to understand the material that Dan gives and apply it a dozen times to fill your hand. This can be done by anyone, if they get rid of the attitudes about "manipulative chips" in letters.

Dan suggests what "pains" and "wants" different decision makers in different industries may have. You can clearly see the difference and "hooks" suitable for the first touches in different companies. Moreover, this is all taken from the research, and not an essay from the head.

I really like the approach when live in front of our eyes, with the help of Dan, the first touch is born for a company that it would seem simply impossible to enter.

Dan really takes all the magic out of the process. Just take it and repeat.

All in all, I highly recommend this intensive.”

“Dan, thanks for the intensive!

It was extremely useful to work out the ABM algorithms on our own examples, given the limitations that we have to work with in our market (large infrastructure projects with a very long transaction cycle).

The account-based approach is very productive for those who work with enterprise clients and want their value proposition to really trigger the right decision makers.

The information was presented structurally and, most importantly, with specific "combat" examples. I was especially impressed with the depth of study Dan helped to sort out each case, each decision maker in the decision-making chain.

Training is extremely "custom", with an individual approach to each participant and his case.

Due to the fact that at the intensive we "grounded" the topic of ABM to the level of understandable actions and decisions, after completing the course it became clear how to work with this approach further and replicate it to other segments.

But there is also a fly in the ointment. In describing the intensive, Dan warned several times that it would take hard work to pass it successfully - and already at the first lesson I realized that this was not an exaggeration.

Tasks are not easy, but it's not so bad.

ABM methodology is very much in comparison with "traditional" marketing methods, and this restructuring requires serious effort.”